IARA, our artificial intelligence, is a super-application that combines two essential fronts: supporting the data-driven strategic planning of malls and providing quick and personalized service to consumers.
For managers, IARA offers monitoring of sales, visitor flow and predictive answers using natural language, providing valuable insights to identify trends and leverage store business, including the online product sales.
For the final consumer, IARA is a digital consultant present at the malls, available to serve and delight customers 24 hours a day. With friendly and accessible language, it is ready to answer questions about stores, services, receive feedback, provide information on events and attractions, always in a practical and quick manner.